LFL GLOBAL PARTNERS WITH DIGITAL MEDIA GIANT, RIGHTSTER
(LAS VEGAS, Nevada – Wednesday, March 5, 2014) Legends Football League Global (or ‘LFL Global’) continues its aggressive push into the digital space by partnering with an industry leading multi-media content distributor, Rightster. The UK-based Rightster works with prominent media, entertainment, fashion and sports brands that include IMG World, AOL, Australian Football League (AFL), CNBC etc.
Rightster’s ‘Upload Once,Commercialize Everywhere’ platform will enable LFL Films to distribute short form clips such as WOW clips, the acclaimed The Story series as well as player and team team promotional video and game highlights to a wide array of international media publishers via on-demand video, mobile, social media, online newspapers, magazines and blogs.
“Ultimately, the LFL will become one of the most widely distributed sports franchises across all forms of media. We have taken several steps recently that have placed us on that path, including this milestone partnership with an industry leading digital distributor in Rightster”, said Mitchell S. Mortaza, Executive Producer, LFL Films.
Rightster will handle digital content syndication globally outside of North America.
Rightster is a global b2b video network for distribution, content-sourcing, audience engagement and monetisation. Rightster’s software and services make it simple for sports, fashion, news, entertainment and viral rights holders to maximise the value of their video whether on a licenced, ad-funded, direct-to-consumer or paid placement basis. Rightster sports clients include the FIH, AIBA and the AFL.
Rightster provides an “upload once, commercialize everywhere” solution that extends the reach of live and on-demand video content to web, mobile and connected audiences via clients’ own sites, social channels, portals, platforms, newspapers, magazines and specialist blogs. Thousands of syndication partners are already preconnected, and Rightster’s Multi Channel Network (MCN) on YouTube consists of over 750 channels, regularly featuring in the ComScore top partner rankings.