(LAS VEGAS, NEVADA – Thursday, April 11, 2013) The Legends Football League, (LFL) formerly Lingerie Football League, and Total Sports Asia, have extended their partnership for global media rights distribution.

The new agreement includes media rights representation across all three LFL global leagues to include LFL USA, LFL Canada and LFL Australia. Both TSA and the LFL are keen to duplicate the success that they have enjoyed in Asia throughout all continents and drastically increase TV distribution and revenues across the globe.

TSA’s Chief Content Officer Julian Jackson said, “When we first got involved with the LFL, we were really happy to close some very large deals soon after being appointed and have since had broadcasters ask us about the sport in many other markets that we work in globally. This cemented, in our minds, the confidence that we have in the LFL, and this has been borne out by the amazing reaction we get from broadcasters when they actually see the hard hitting action. Stay tuned for some more major markets that the LFL will soon be available in.”

Mitchell S. Mortaza, Founder & Chairman, Legends Football League, LLC. said, “Our focus for the LFL is to build it as the largest spanning global league in all of sports. The league’s early and unprecedented successes internationally are a great indicator of its appeal and potential for growth among international audiences. As television is the leading component of brand building, we feel our now global agreement with TSA provides us a partner that not only understands sports but how to navigate the landscape of media rights.”

Total Sports Asia (TSA) is a leading independent sports marketing agency and content distributor with a dedicated team of over 70 sports marketing experts and four offices in Kuala Lumpur, Beijing, Mumbai and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including, BWF Super Series (Badminton), PSA Pro Tour (Squash), ITTF (Table Tennis), Tennis US Open, Football Spanish Copa Del Rey, The FA and the current EURO/WORLD CUP Winner, Spain.

Visit www.totalsportsasia.com for more information.