LFL AUSTRALIA NAMES ITS FIRST MAJOR NATIONAL PARTNER, BEASTWEAR
(GOLD COAST, Queensland – Tuesday, July 1, 2014)
Legends Football League Australia (or ‘LFL Australia’) and Beastwear Australia officials have announced a national corporate partnership that will award Beastwear the exclusive and official status of ‘Training Apparel, Sideline and On-Field Uniform Partner’ of LFL Australia. Beastwear is one of Australia’s leading national sports apparel brands manufacturing high end performance and team wear.
LFL Australia is entering its second season following an incredibly successful debut in 2013 drawing 32% higher than projected attendance at its major NRL/AFL Stadiums, becoming Australia’s only free-to-air broadcast women’s sport and drawing over 300,000+ television audience on Seven Network’s 7Mate, beating the popular A League in TV ratings. Fans as well as media praised the debut season of LFL Australia, Alex White of Herald Sun said ‘It’s Gritty. It’s Entertaining. Far Better Than Watching Netball’.
“We could not be more thrilled to partner with LFL Australia, undoubtedly the next major sports franchise here in Australia. The league’s commitment to maximising each clubs training and on-field performance is what impressed us the most, these ladies are truly impressive athletes. We look forward to building a longterm relationship with this emerging sport”, said the Beastwear National Business Manager.
Due to the overall success’ of its inaugural season, LFL Australia has already seen expansion into Adelaide with the launch of the Adelaide Arsenal competing at Coopers Stadium.
Each of the LFL Australia clubs to include Western Australia Angels, New South Wales Surge, Queensland Brigade, Adelaide Arsenal and Victoria Maidens will be geared up with a variety of training and sideline apparel to include compression tops and bottoms, tracksuits, singlets, compression socks, mens/womens coaches polos etc.
“Our on-field uniform is one of the most visible elements of our presentation, for our next generation uniform we sought out a cutting-edge partner that can customise a uniform based around direct feedback from our athletes. Beastwear aligns perfectly with LFL Australia’s persona of unleashing the beast from within”, said Brad Manuel, LFL Australia, Dir., Business Affairs.