(LAS VEGAS, NEVADA – March 24, 2016) Legends Football League (LFL) officials have announced a partnership with Tokyo, Japan based Dentsu, the most prominent media conglomerate in Japan.

Dentsu will bring LFL Football into millions of homes in Japan, across various platforms to include national television, internet and mobile devices.

“The LFL has a proven track record of television viewership in Japan, we at Dentsu will elevate the brand to new heights in a market that is ideal for the sport and its amazing athletes”, said Soichi Takahashi, Managing Director, Dentsu.

Previously, Japanese national broadcaster WOWOW had televised LFL Football throughout Japan since 2009.

“Asia is key territory for the growth of our sport. Specifically Japan where we have seen consumers react very favorably to our national broadcasts. We are thrilled to be partnering with Japan’s predominant player in media, elevating our brand across a multi-platform relationship with Dentsu”, said Mitchell S. Mortaza, Managing Partner, Legends Football League, LLC.

LFL has heightened its Asia focus announcing a blockbuster television rights deal last week with Chinese media group LeSports.