(Las Vegas, Nevada – Friday, April 18, 2014)

Legends Football League (LFL) and Sony MAX officials are excited to announce a broadcast agreement that has already begun national televised LFL games into millions of homes in South Africa.

The Johannesburg based Sony MAX is subsidiary of Sony Entertainment Television and currently broadcasts the LFL on Saturdays, 9pm.

Several new global broadcaster and digital partners have been announced in recent months as part of LFL Global’s initiative to become the most watched form of American football globally.

“Its exciting to join the Sony Entertainment Television family that covers over 100 countries around the world and broadcasts some of the most mainstream form of programming. South Africa is an emerging market and we have already seen awareness build with new opportunities from our recent initial broadcasts on Sony MAX”, said Mitchell S. Mortaza, Chairman, LFL Global.

About Sony MAX

Sony Entertainment Television South Africa, also known as Sony MAX, is a general entertainment channel that is part of the satellite channels owned by MultiChoice. The Sony MAX channel is the local South African version and subsidiary of the Sony Entertainment Television brand, which is seen in over 100 countries worldwide.
Sony Entertainment Television’s Sony MAX DStv channel 128, was launched in South Africa November 2007 and is based in Johannesburg. The channel broadcasts a mix of programming including drama, comedy and reality series as well as commercial and independent movies.