(GOLD COAST, Queensland – Tuesday, July 8, 2014)

Legends Football League Australia (or ‘LFL Australia’) and Adelaide-based W Group have announced a national corporate partnership that will position one of its related entities W Legal as the LFL Australia’s exclusive and official ’Law Partner’. W Group is a multi-tiered group of companies which includes W Consulting Group, W Legal, W Sports & Entertainment and W China.

As LFL Australia’s commercial business ventures are taking off due to a very successful inaugural 2013 season, the league has partnered with one of Australia’s leading boutique law and advisory firms to represent its rights, serve as a guide through its growth phase as well as protect the brand.

LFL Australia is entering its second season following an incredibly successful debut in 2013 drawing 32% higher than projected attendance at its major NRL/AFL Stadiums, becoming Australia’s only free-to-air broadcast women’s sport and drawing over 300,000+ television audience on Seven Network’s 7Mate, beating the popular A League in TV ratings. Fans as well as media praised the debut season of LFL Australia, Alex White of Herald Sun said ‘It’s Gritty. It’s Entertaining. Far Better Than Watching Netball’.

“LFL Australia as well as the sport’s rapid global ascend has been very impressive. Here in Australia we at W Group believe LFL Australia is on the verge of becoming a major player in the Australian sports industry. As each success milestone is met, legal challenges will present themselves as well as incredible opportunities. We at W Group have a multi-faceted team of lawyers and consultants that will assist the league in its commercial legal work, as well as its business structuring, financial management and taxation consultation needs”, said Garry Winter, Principal of the W Group.

Due to the overall success’ of its inaugural season, LFL Australia has already seen expansion into Adelaide with the launch of the Adelaide Arsenal competing at Coopers Stadium.

“The commercial visibility of LFL Australia in only one-year, has grown at an unprecedented rate. We are excited to have a highly regarded law and advisory firm supporting the growth of our sport nationally”, said Brad Manuel, LFL Australia, Dir., Business Affairs.