LINGERIE FOOTBALL LEAGUE RE-BRANDS AS LEGENDS FOOTBALL LEAGUE
THE MOST SUCCESSFUL WOMEN’S SPORT HIGHLIGHTS ATHLETICS
Nation’s fastest growing sports league’ (NBC Sports), Lingerie Football League (or ‘LFL’) officials have announced a major re-branding of the successful Lingerie Football League as Legends Football League. Despite the tremendous success’ of the Lingerie Football League since premiering in 2009, LFL officials are now positioning the global brand to gain more recognition as a sport.
Since premiering in 2009, the LFL has accomplished the following:
Named ‘Nation’s fastest growing sports league’.
Secured the 1st ever video game deal in the history of women’s sports.
Drawn sell-out crowds in the US as well as internationally.
Record TV ratings for MTV Networks.
Broadcast to nearly 85 territories around the world.
Launched international league play in Canada (2012), Australia (2013) and Europe (2015).
“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
LFL re-branding announcement also includes:
Performance wear replaces all lingerie aspects of uniform.
New design of logos removing any sexy female figures.
Redesign of shoulder pads to increase protection.
Brand tagline shifts from ‘True Fantasy Football’ to ‘Women of the Gridiron’