(Toronto, ON. – Thursday, February 9, 2012) Lingerie Football League, LLC. officials have awarded its second LFL Canada franchise to Abbotsford, British Columbia. It is undetermined if the team will compete as a Vancouver or Abbotsford named franchise, however the team has agreed to award its home games to Abbotsford Entertainment & Sports Centre. The franchise will compete in the Western Division of LFL Canada which is set to kickoff a (12) week regular season on Saturday, August 25th.
“Our team at the Abbotsford Entertainment & Sports Centre are thrilled that our incredible city and building have been selected to be part of the inaugural season of LFL Canada. It’s an exciting sport with a proven track record in the States,” said Global Spectrum’s Jason Blumenfeld, General Manager of the Abbotsford Entertainment & Sports Centre.
Fans can vote on the eventual team name by submitting their name submissions via email to: LFLinAbbotsford@LFLUS.com
LFL Canada is the Canadian arm of what has become the fastest growing sports league in the States (as per BusinessWeek), the Lingerie Football League. In comparison to Ultimate Fighting Championship (UFC) or World Wrestling Entertainment (WWE) through their first three seasons of operation, LFL Football has achieved far more national television viewership, attendance and growth through the same initial period of time in States.
“While we have enjoyed unprecedented success in the US, we believe LFL Canada will actually far more success. The fanatical culture that exist around sports throughout the country was the primary catalyst behind the formation of LFL Canada”, said, Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
Alongside Abbotsford, the Toronto Triumph which premiered in the US league in 2011, will transition to LFL Canada in 2012 and join another five market teams alongside Abbotsford.
Due to the international appeal around LFL Football, the league will launch not only LFL Canada in Fall 2012 but LFL Australia in 2013 with additional plans to launch LFL Europa in 2014.