LFL KICKS-OFF NATIONALLY THROUGHOUT CANADA, WITH SUPER CHANNEL SPORTS
(LAS VEGAS, NV. – WEDNESDAY, FEBRUARY 22, 2017)
Edmonton, Alberta-based Allarco Entertainment and its Canadian national broadcast arm Super Channel, have acquired the rights to the Legends Football League (LFL) and its weekly television ratings-hit, ‘LFL Football Night’.
Super Channel officials are launching Super Channel SPORTS in April where the LFL is projected to be its flagship franchise, debuting nationally throughout Canada on Saturday, April 22 at 9pm ET.
“We are excited to bring the LFL to Canadian viewers and announce the launch of Super Channel SPORTS,” said Don McDonald, Chief Operating Officer for Super Channel. “The LFL is a proven sports franchise that is building in popularity around the world. We are sure that sports fans across the country will embrace this fast-paced, high-impact game that showcases the incredible athleticism, superior skill, and tenacity of these female athletes.”
The LFL has become one of the fastest-emerging sports franchises on television, having been broadcast to a staggering 190+ television territories around the world on major television networks such as NBC Universal, MTV Networks, SKY, LeTV, ESPN International, Ten Sports, Band Sports, SBS Broadcasting, Televisa and many more.
“Canada has always been a major priority in building the LFL into a global sport. This partnership with Super Channel SPORTS will be vital in introducing the sport nationally in anticipation of LFL Canada’s formal launch,” said Mitchell S. Mortaza, Managing Partner, Legends Football League, LLC.
Super Channel SPORTS will be the exclusive home of LFL Football Night through the 2019 season. Alongside the full-length games in HD, Super Channel SPORTS will also broadcast and make available online various complimentary LFL programming to include player and team features as well as incredible access for its viewers with short-form programming, taking fans inside the game.