STATE OF THE FRANCHISE: LFL GLOBAL STRATEGY
LAS VEGAS, Nevada – Wednesday, June 10th
Legends Football League (or ‘LFL’) officials will be structuring international development of the sport in Canada, Mexico, Australia and Europe, to begin with exhibition game tours as well as the development of LFL Football Academies to develop coaching and talent in these key territories around the world.
The primary focus between 2015 – 2017 will be the development of the flagship franchise LFL USA, which will include adding expansion markets, even greater worldwide television coverage as well as the overall development of the brand through retail consumer product licensing and multi-platform LIVE broadcast of games. There will be no league play outside of the United States, from 2015-2017.
The LFL will be adopting a similar approach to Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), in establishing the brand here in the US while having a very active strategy internationally with All-Star game tours, retail licensing and television distribution of its games.
In the few months in 2014 where league officials focused on brand development versus going from one season into the next, the following was accomplished:
– National television deal with FUSE network to broadcast all games in primetime as LFL on FUSE.
– National television deal with NBC Universal / Oxygen Network for the franchise’s first-ever national reality series ‘Pretty. Strong.’, to premiere this fall.
– The franchise’s first-ever mobile app for Android and Apple, available now.
– The franchise’s first-ever Home Video release, coming Summer 2015.
– Consumer product licensing into retail to include Calendars, Toys and Apparel.
– Deal to release the LFL first-ever widely distributed Feature Film. (Details coming Winter 2015)
– Agreement for Asia and Europe All-Star Games Tours in 2016.
“We realize the building of the largest single-entity global sports franchise is a marathon and not a sprint. Being only in our sixth year in the sports world is embryonic and we will make mistakes along the way. However, what we have accomplished in a very small window of time is unprecedented in sports, especially women’s sport. Now imagine the possibilities if we are given a full off-season to mature the brand. We will focus the next two years on strengthening the foundation of the sport, which is here in the US, while growing awareness of our sport and developing coaching as well as players in Canada, Mexico, Australia and Europe”, said Mitchell S. Mortaza, Managing Partner, Legends Football League.