LEGENDS FOOTBALL LEAGUE SET TO KICKOFF IN CHINA WITH LETV
(LAS VEGAS, NV – Thursday, March 9, 2016) Legends Football League (LFL) and Beijing, China based LeSports, which is China’s biggest sports empire, have announced a media rights partnership that will deliver LFL Football into millions of homes and smart devices throughout mainland China.
“Any sports and/or entertainment franchise covets the opportunity to enter the Chinese market. Our partnership with LeSports is the first of several strategic steps to introduce our athletes and sport to the amazing sports fans in China”, said Mitchell S. Mortaza, Managing Partner, Legends Football League, LLC.
With its comprehensive content platform, LeSports now holds media rights to over 200 sports events covering 10,000 matches. With its abundant sports rights, LeSports is home to the National Football League (NFL), MLB (Major League Baseball), Pac-12, as well as a lineup of world’s premier soccer, tennis and golf events.
“We see the potential appeal of the LFL to consumers across not only sport, but entertainment, across various media platforms. We at LeSports are excited about debuting this fast-emerging sport in China”, said Lei Zhenjian, CEO of LeSports.
LeSports has begun national broadcasts of previous seasons of ‘LFL Football Night’ prior to the April 2016 kickoff.
League officials are also in talks to bring LIVE All-Star Games to China as well as introducing LFL consumer products into retail.